OUR NAME
Why We’re Called ChoiceLayer
ChoiceLayer represents the layer of influence between a customer’s question and an AI platform’s recommendation.
Choice — The brand, product, or service that AI ultimately recommends.
Layer — The digital signals that shape that choice: content, authority, citations, structured data, reviews, and brand clarity.
In simple terms: ChoiceLayer helps businesses become the brand AI chooses.
The name reflects the shift from traditional SEO—ranking in search results—to influencing the AI decision layer, where platforms such as ChatGPT, Gemini, and Perplexity compare options and recommend an answer.
ABOUT US
Why ChoiceLayer
We help brands become the default answer when AI assistants compare, evaluate, and recommend everywhere.
OUR MISSION
Our Mission
ChoiceLayer began as a conviction: brands must design for AI, not just humans. We partner to structure data, messaging, and experiences so assistants can explain, compare, and prefer them.
OUR APPROACH
AI Choice Readiness Framework
Our methodology blends AI systems research, category semantics modeling, and experimentation across leading assistants. Giving clients a transparent roadmap to audit, prioritize, and operationalize brand readiness for assistant-led recommendation moments across channels, regions, and stakeholders.
MEET THE FOUNDER
Joey Yeh
AI Search Strategy Consultant
Joey Yeh has more than 15 years of experience in digital growth across the U.S., Taiwan, and APAC. Before founding ChoiceLayer, he held leadership roles at NP Digital, worked at HTC VIVE, iProspect, Resolution Media, and LexisNexis.
He specializes in AI search optimization, SEO, content strategy, analytics, and digital performance. Joey holds an MBA in Marketing from NJIT, an Advanced Diploma in Digital Marketing from NYU, and a BA in Economics from Rutgers University.