Lesson Outcome
Students can identify weak or missing entity signals.
What
AI systems look for repeated, consistent, verifiable signals across the web.
Checklist
Students should review whether the brand has:
- Clear homepage positioning
- About page with company details
- Founder or team bios
- Service pages
- Case studies
- Client examples
- Reviews or testimonials
- FAQ content
- Contact page
- Social profiles
- Directory listings
- Schema markup
- Consistent brand descriptions
- External mentions
- Author/expert signals
Student Exercise
Audit one brand using this checklist:
| Entity Signal | Exists? | Strong? | Needs Improvement |
| Homepage positioning | |||
| About page | |||
| Service pages | |||
| Founder bio | |||
| Case studies | |||
| Reviews | |||
| Third-party mentions | |||
| Schema | |||
| Consistent descriptions |